Spring is here, and so is your next opportunity.

Whether you’re dreaming up your next big move, refining your thought leadership, or just soaking up longer days and stronger coffee (you know I am), this month is about momentum.

Inside this edition:
☕️ A new LinkedIn strategy to turn profile views into action
🧭 Big news about the DIY Influence Community and why I think you’ll want to read it!
🐣 And yes — a little Peeps-inspired fun

Let’s dive in.

April: The month of many seasons.

Here in New York, the weather has been largely unable to make up its mind. Is it spring? Is it summer? Is it winter? We’ve had all three in one week. Heck, we had a 30 degree temperature swing in one day. One moment, I am wearing short sleeves and enjoying the sunshine. The next, I am dragging my down jacket out of the closet.

One thing I am definitely excited about, regardless of the temperature, is National Peeps Day. And guess what…. It’s today! Fun fact: It used to take 27 hours to make a Peeps chick (the marshmallow needed a lot of time to dry before packaging). Thanks to Bob Born, the son of the original founder, production now takes just six minutes. I am an unapologetic Peeps fan, and I look forward to every holiday variety. I’ve never met a Peep I didn’t like, but I do have a favorite - the chocolate dipped yellow chicks. Do you love Peeps too? Or do you loathe them? It’s okay, we can still be friends!

My LinkedIn Tip of the Month: Make it easy for people to say Yes.

Your profile isn’t just about who you are, it’s about giving people a clear next step to connect, engage, or collaborate with you.

Whether you’re building your thought leadership, landing clients, or quietly exploring your next career move, the goal is the same: make it easy for people to say yes.

Here’s how:

→ Clarify what you do and who you serve in your headline and About section.
→ Add a clear call to action in your Featured section. ("Book a call," "Read my latest article," "Join my newsletter" — tell people exactly what to do next.)
→ If you have LinkedIn Premium Career or Business, use the custom button or custom link feature on your profile. This is prime real estate for actions like "Visit my website" or "Schedule a meeting." You can now link your Calendly account directly with the “Book An Appointment” custom button - now people visiting your profile don’t have to leave the platform to book time with you!
→ If you’re a jobseeker, be sure your profile highlights the kinds of roles or opportunities you’re targeting. Subtle signals — like your headline, Featured section, and About summary — can help the right opportunities find you, even if you’re not broadcasting it publicly.

Bottom line?
People want to connect with you, but you have to make the invitation clear. A well-placed CTA (call to action) can turn profile views into real conversations.

Build Your Brand, And Bring It To Market —Without Doing It Alone

In addition to my 1:1 coaching and group workshops, I get to do the work that I love as part of a truly exceptional community.

We created DIY Influence for professionals who want to grow their brand without doing it alone. Whether you’re launching a consultancy, building a portfolio career, or leading inside an organization, this community helps you show up strategically.

And now we’re evolving.

Starting this month, our quarterly bootcamps are included in our Navigator and Trailblazer memberships. These 3-4 week accelerators give you the clarity, structure, and momentum to build visibility — with support from a smart, generous, and engaged group of peers. Previously priced at $350–$550 each, these bootcamps were high-impact, standalone experiences. Now? They’re included in your membership, giving you year-round momentum, without the extra price tag.

Up next: Architect Your Personal GTM Strategy

✔ Craft a visibility-first personal brand
✔ Build your marketing & relationship strategy
✔ Use LinkedIn, podcasts, and panels to grow your presence
✔ Walk away with a clear, actionable plan

🗓 Mondays at 7PM ET | April 14 – May 5
💡 Included in Navigator ($79/month) or Trailblazer ($249/month and includes a monthly one hour 1:1 session with me)
📣 Enrollment closes April 15 (but join by the 14th so you don’t miss the first night of bootcamp)

Want to learn more? Come build with us: https://www.diyinfluence.com/

And that’s your April brew.

Here’s to longer days, brighter brand visibility, and coffee as bold as your ambitions.

I am always happy to hear from you and get your feedback on what you would like to see me talk about. Reach out at [email protected]

See you next month!