I'm finally doing it.
I’ve had a lot of people ask me why I don’t have a LinkedIn course. I’ll be honest: I don’t like them. Most people don’t finish them, and there is just something about live instruction, and especially live Q&A, that I think makes an interactive workshop a much better option.
Until now, my workshops have been reserved for private small group trainings and corporate clients. But enough people have asked me about doing one that is open to all that I finally said yes. I am very excited (and a little bit nervous) to announce my first live LinkedIn masterclass.
Thanks to Bernie DeSantis and Insignia Training, all the tech is being taken care of, and I can focus on what I love most: teaching people how to love LinkedIn and get the most out of it.
This won’t be a webinar where you sit back and listen to someone talk at you. And there will be zero automated “growth hacks” that can risk you losing access to your account. It's an interactive workshop designed to help you become more intentional about how you show up on LinkedIn. We'll cover what makes a standout profile, personal branding, creating content that reflects your expertise, and building meaningful relationships.There will also be plenty of time for questions, because some of the best learning comes from unscripted conversations.
You can get all the details and register here. I would love for you to join me.
There have been a flurry of LinkedIn updates in recent weeks, and perhaps none has gotten as much attention as the “Seems like AI slop” flag. In case you’ve missed it, LinkedIn has rolled out a new action you can take on posts: marking it as “Seems like AI slop.”
This post is NOT AI slop. For Illustrative purposes only.
My first reaction was mixed. On the one hand, my feed has gotten far too cluttered with low value posts that read like a ChatGPT copy and paste. (Again, this fantastic post about setting boundaries and personal growth is not one of them). But my fear was that people would use the flag maliciously. Don’t like someone? Feel like they are competing for your same clients or same opportunities? Here would be an easy way to suppress their content.
The good news is that this is not the way this flag works. Posts from the LinkedIn team indicate that the flag is a way for us to better curate our own feeds. LinkedIn won’t be using them to suppress posts or posters. There is talk about a mechanism to let users know if they are getting their post heavily flagged, but that hasn’t been confirmed yet. Even then, the goal is to educate rather than punish.
Also said to be in the works are AI flags for commenting. It will be interesting to watch this unfold. I honestly have a very strong dislike for automated AI comments because I believe the comments are where relationships are truly formed. I have met some of my closest friends and best collaboration partners thanks to comments on a post.
Last week reminded me why I still believe LinkedIn is unlike any other platform. Someone I know shared what happened when he replied to someone else's comment on a third person’s LinkedIn post. That small interaction led to a DM. That DM conversation led to a case study, a speaking engagement, and ultimately a documentary about his life. True story, and another reason why I want the comments to stay human.
People often assume opportunities come from viral posts. Honestly, they rarely do.They come from showing up consistently enough that someone notices a thoughtful comment.
Everything I shared this month points to the same idea.
LinkedIn isn't just a place to post content. It's an ecosystem to build relationships, establish credibility, and create opportunities you never see coming.
That's exactly what I’ll be focusing on in next month’s masterclass.
If you've been meaning to become more intentional about your presence on LinkedIn, I'd love to have you join us.